Course Description

Understanding social media is crucial to success in the digital world. Learn how social mediums can stimulate conversations and influence audience decision-making. Discover how to drive online engagement through strategy, tactics, and measurement.

Course Curriculum

  • 1

    Lessons

    • #WINNING @SOCIAL – KILLER CONTENT + STELLAR STRATEGIES

    • CHECK YO' REP – ONLINE REPUTATION + ACCOUNTABILITY

    • COMMUNITY MINDED – LIKES, LISTENING + LOYALTY

    • CRITICAL CONTEXT – FAKE NEWS + EXTREME VIEWS

    • SOCIAL ROI – BOTTOM-LINE BENEFITS FOR BRANDS