Understand the differences in the way consumers and brands utilize and think about social media.
Use social media to listen to consumers, monitor their behaviour, and engage them in conversation.
Understand why digital marketing matters today, and what changes to expect in the digital landscape.
Use digital marketing to create value and influence perceptions, purchasing habits, and brand loyalty.
Arm yourself for the future of digital marketing with the most in-demand critical skills and influential strategies available. Drive your personal brand value to the limits!
Develop an enviable skillset across a wide array of digital deliverables, including: omni-channel marketing, marketing analytics, social media strategy, e-commerce, user experience, search engine optimization (SEO), customer value analysis, and many more.
Influenced and developed by some of today's most renowned marketing minds, this Professional Certificate program is future-focused and will kick your digital career into high gear.
Learners are assessed bi-weekly through assignments that leverage materials covered in each lesson. These programs are aimed at business owners, start-ups, or anyone passionate about pursuing a career in digital marketing. When you earn a Professional Certificate from SawhorseLXM, your potential is limitless!